HL GrowthGrowth Infrastructure
Audit
HL Growth — Website Design & Shopify Development for Business Websites and Ecommerce Brands

Traffic but no sales? Your website works. It just doesn't sell.

Your website exists. People visit it. And then nothing happens — no enquiry, no call, no order. That is the most common website problem there is, and it is almost never solved by a prettier website.

HL starts by understanding how your current system operates, then identifies what needs to be built, connected, or improved. Before we touch a single page, we find the leak: where visitors arrive, where they hesitate, and where they leave. Only then do we fix anything — and we fix the leak first, not the layout.

Get a free website auditChat on WhatsApp

What happens after you hit send

  1. You complete a short qualifier — your website address, your platform, and your main problem — before any WhatsApp conversation.
  2. We review your site against the six stages below: where visitors arrive, where they hesitate, and where they leave.
  3. You receive a written diagnosis: the leak, in order, and what fixing it would involve.
  4. There is no obligation to proceed, and the diagnosis is yours to keep.

The first reply is about your site, not a sales script. WhatsApp conversations open only after the qualifier is submitted.

Illustration of a website being examined before any fix is proposed.
Diagnosis comes before prescription: HL Growth examines the site first, then recommends a fix.

The record, stated plainly

173

qualified inbound leads — Lorenz Plumbing, Heating & Air. Case study

743

qualified inquiries — Genz-Ryan Plumbing & Heating. Case study

6 stages

in every diagnosis — from Visibility to Growth — so the leak is found in order, not guessed at.

FORMAT MODEL — placeholder: additional HL Growth proof slot, to be supplied

[Result-first headline to be supplied]

[Short paragraph to be supplied: what was broken, what was fixed, and what changed — in the client's own business terms.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]

Disclosure: the two engagement numbers above are international-client work, presented as international-client proof. They are not local-market results, and they are not presented as such. HL's role in each was growth infrastructure: website architecture, search visibility, inquiry routing, and reporting, built as one integrated system. Full details — client, scope, and result period — are on the linked case-study pages, which are the source of these numbers. Result periods and engagement dates are deliberately not restated here from memory. What these numbers share is the standard behind them: cost per inquiry and cost per qualified opportunity, not vanity traffic.

What we will not show you: dashboards with no name attached, screenshots presented as proof without a source, or results without a period. The illustrative dashboards that used to sit on this site have been removed, not relabeled. If a number can't carry its disclosure, it doesn't ship.

Who HL Growth is

HL Growth is a website design and Shopify development agency for business websites and ecommerce brands worldwide. It builds lead-generating business websites, Shopify stores, conversion fixes, website rescues, redesigns, WordPress maintenance, and SEO services — diagnosing first against a six-stage system (Visibility, Capture, Conversion, Follow-Up, Management Visibility, and Growth), and working on written totals, milestone payments, and accounts registered in the client's name.

Which one sounds like you?

Pick your situation — each one leads somewhere different:

“My site doesn't sell.”

Visitors arrive and nothing happens — no enquiry, no order. The site works; it just doesn't convert.

Conversion Fix and Shopify Conversion Fix

Best if: your site or store gets traffic but visitors leave without enquiring or ordering.

“My developer disappeared — or my site is broken.”

The person who built your site is gone, unreachable, or holding your access — or an update broke everything.

Website Rescue

Best if: you have lost access, the site is down, or it broke after an update and nobody will fix it.

“I need a new site or store.”

You are starting fresh, or replacing a site that was never built to bring in business in the first place.

Business Website Design and Shopify Development

Best if: you need a new website or store built to sell from day one, not just to exist.

Not sure which one you are? The free audit will tell you — that is what it is for. Get a free website audit

Six owner problems, six stages — find yours

A website is not a brochure. It is a system, and leads leak at every handoff in that system. Owners usually describe the leak in plain words — here is each one, and the stage that fixes it:

Diagram of the six-stage lens: Visibility, Capture, Conversion, Follow-Up, Management Visibility, Growth.
The six-stage lens HL Growth uses to find where leads are lost: Visibility, Capture, Conversion, Follow-Up, Management Visibility, Growth.

“Nobody finds us on Google.”

The stage that fixes it: Stage 1 — Visibility. Can the people who need you find you at all — on Google, and in the answers AI tools now give? If the right visitors never arrive, nothing downstream matters.

“People visit, but nobody ever asks anything.”

The stage that fixes it: Stage 2 — Capture. When a visitor arrives, does the site turn them into an enquiry? The first screen has to say what you do, for whom, and what to do next — in seconds, on a phone.

“We get enquiries, but they don't turn into sales.”

The stage that fixes it: Stage 3 — Conversion. This is where trust is decided: proof you can be trusted, a price picture that doesn't hide the total, and a next step that is one click, not a form that asks for a life story.

“Leads go cold because nobody gets back to them.”

The stage that fixes it: Stage 4 — Follow-Up. What happens to the enquiry that doesn't buy today? Leads go cold when they are answered hours or days later — or never. A website without a follow-up step is a bucket with a hole in it.

“I have no idea what's actually working.”

The stage that fixes it: Stage 5 — Management Visibility. Do you know what is working? Without tracking, improvements become guesswork: you won't know where visitors come from, which pages perform, or where people drop off.

“I want more traffic, but I'm afraid it will just be wasted.”

The stage that fixes it: Stage 6 — Growth. Only when the first five stages hold does it make sense to scale — more traffic, more pages, more offers. Buying more traffic to fix a conversion problem just pays more to lose the same sale.

Every service on this site names the stage it fixes. If a page doesn't say which stage it fixes, it doesn't belong here.

Diagram of a funnel with small leaks at each stage, showing visitors dropping out before becoming customers.
Lead leakage: visitors drop out at different stages. Finding which stage leaks is the work before any rebuild or ad spend.

How the work runs, step by step

  1. Step 1 — Audit.

    Deliverable: a written diagnosis. Your site reviewed against the six stages — the leak, in order, and what fixing it would involve. Free, and yours to keep whether you proceed or not.

  2. Step 2 — Proposal.

    Deliverable: a written total, a written delivery date, and a milestone plan. The full total in writing before work starts, including renewals — no after-charges beyond the written total — with payment tied to delivered stages, not one lump sum up front.

  3. Step 3 — Build or fix.

    Deliverable: the working site or store, built to the diagnosis. The leak is fixed first, not the layout. Where a redesign is involved, the deliverable also includes a redirect map delivered before launch and a baseline snapshot of rankings, traffic, and conversions.

  4. Step 4 — Handover.

    Deliverable: your accounts, in your name. Domain, hosting, and store access registered to you — that is the anti-hostage position, and it is non-negotiable here. The support term is written into the agreement.

  5. Step 5 — Measure.

    Deliverable: a monthly report in plain language. What actually happened — where visitors came from, which pages performed, and where people dropped off — so the next fix is decided by evidence, not guesswork.

Proof, in the format it will ship in

Each card below shows the teaser format a real case study will use — result-first headline, short paragraph, metrics, and a device mockup. None of these cards is a real HL Growth result yet: every one is a labelled placeholder awaiting HL Growth's custom swap.

[FORMAT MODEL — placeholder: named client + one hard metric + live link + before/after, to be supplied by HL Growth]

[Result-first headline to be supplied]

[Short paragraph to be supplied: what was broken, what was fixed, and what changed — in the client's own business terms.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]
  • [Metric 3 to be supplied]

[FORMAT MODEL — placeholder: named client + one hard metric + live link + before/after, to be supplied by HL Growth]

[Result-first headline to be supplied]

[Short paragraph to be supplied: what was broken, what was fixed, and what changed — in the client's own business terms.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]
  • [Metric 3 to be supplied]
  • [Metric 4 to be supplied]

[FORMAT MODEL — placeholder: named client + one hard metric + live link + before/after, to be supplied by HL Growth]

[Result-first headline to be supplied]

[Short paragraph to be supplied: what was broken, what was fixed, and what changed — in the client's own business terms.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]

Case Study 0 — this site's own rebuild.

We are documenting this website's rebuild the same way: baseline captured before changes, then measured at intervals after.

Real sites, as labelled image slots

No screenshots are shown below and no results are claimed by these slots. Each slot will hold a real site screenshot only once HL Growth supplies it.

[IMAGE SLOT: real client site screenshot — to be supplied by HL Growth]

Image slot: no screenshot shown yet, no result claimed. A real supplied screenshot will replace this slot.

[IMAGE SLOT: real client store screenshot — to be supplied by HL Growth]

Image slot: no screenshot shown yet, no result claimed. A real supplied screenshot will replace this slot.

[IMAGE SLOT: real client site screenshot — to be supplied by HL Growth]

Image slot: no screenshot shown yet, no result claimed. A real supplied screenshot will replace this slot.

Portfolio

Two entries below are real, disclosed engagements with named clients and verified numbers. The other cards are not results: they show the format future portfolio entries will use, and they stay labelled as placeholders until HL Growth supplies a real entry to replace them.

173

qualified inbound leads — Lorenz Plumbing, Heating & Air.

Disclosure: international-client proof, not a local-market result. HL's role was growth infrastructure: website architecture, search visibility, inquiry routing, and reporting, built as one integrated system.

Generic flat-vector illustration of a plumbing and heating service website mockup, with service icons for pipes, heating, and repairs.
Illustrative image only — a generic service-website illustration, not a screenshot of the client's actual site.

View case study

743

qualified inquiries — Genz-Ryan Plumbing & Heating.

Disclosure: international-client proof, not a local-market result. HL's role was growth infrastructure: website architecture, search visibility, inquiry routing, and reporting, built as one integrated system.

Generic flat-vector illustration of a home-services business: a house with a heating flame, a wrench, and a service van.
Illustrative image only — a generic home-services illustration, not a screenshot of the client's actual site.

View case study

FORMAT MODEL — placeholder

[Result-first headline to be supplied]

[Short paragraph to be supplied: the business-website entry format — client name, what was built or fixed, and one verified result, once HL Growth supplies them.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]
Generic flat-vector wireframe illustration of a business website layout, with placeholder blocks for a hero banner, feature cards, and a contact form.
Illustrative image only — a generic website wireframe, not a client screenshot and not a result. This card is a FORMAT MODEL placeholder.

This card is a format model, not an HL Growth result. No client, metric, or outcome is claimed here.

FORMAT MODEL — placeholder

[Result-first headline to be supplied]

[Short paragraph to be supplied: the store entry format — client name, what was built or fixed, and one verified result, once HL Growth supplies them.]

  • [Metric 1 to be supplied]
  • [Metric 2 to be supplied]
Generic flat-vector illustration of an ecommerce storefront, with unbranded products on shelves and a shopping cart icon.
Illustrative image only — a generic storefront illustration, not a client screenshot and not a result. This card is a FORMAT MODEL placeholder.

This card is a format model, not an HL Growth result. No client, metric, or outcome is claimed here.

Full details — client, scope, and result period — are on the linked case-study pages, which are the source of the two real numbers above. View all case studies

What we build, by the goal you have

Generic unbranded wireframe of a business website layout.
An illustrative website layout only — not a client site. Structure first: what the page must do for a visitor.

Fix what is broken

Website Rescue

Your developer disappeared, your access is gone, or an update broke everything. Takeover first: registrar, hosting, files, audit, written fix list, handover in your name.

Best for: a site that is broken, down, or hostage.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Conversion Fix

Traffic arrives and nothing happens. Diagnosis as the product: we find the leak in the six stages above and fix that one first, then measure.

Best for: a working site that gets visits but no enquiries.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Shopify Conversion Fix

Funnel-drop forensics and an app audit: checkout friction, product-page clarity, trust layer, and the apps slowing the store down — including code left behind by apps removed long ago.

Best for: a store that gets traffic but no orders.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Build something new

Business Website Design

A website built to be a salesperson: clarity in five seconds, trust signals, fast mobile load, and a form that asks for three to five fields, not a life story.

Best for: a business that needs its website to generate leads.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Shopify Development

Project-based builds with written totals and full ownership — code, accounts, and store access in your name. Migration included as a named offer, with products, customers, orders, URLs, and a redirect map carried over.

Best for: a store that needs to sell, not just launch.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Protect it and grow it

Website Redesign

Redesign with SEO preservation as the product: a redirect map delivered before launch, a baseline snapshot of rankings, traffic, and conversions, and re-measurement after launch.

Best for: a working site that needs rebuilding without losing what it earned.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

WordPress Maintenance

Updates tested on staging before they touch your live site, daily offsite backups you can actually restore from, security and uptime monitoring, and a monthly report in plain language. Every rescue client is offered this plan — because the point of a rescue is never needing one again.

Best for: a site that must not break again.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

SEO Services

Diagnosis-first SEO, measured with a published method: a 40-prompt panel tracking how your business appears in search and AI answers, reported monthly. Honest timelines — movement on longer, specific phrases typically comes first; competitive head terms take longer. No ranking promises, because no honest agency can make one.

Best for: a website that needs customers, not just rankings.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Decide with confidence, before you commit

Shopify vs WooCommerce

The honest comparison: real total cost across subscription, apps, transaction fees, and maintenance — plus who should not pick Shopify. Read it before you commit to either platform.

Best for: anyone torn between the two platforms.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Website cost guide

What a website actually costs, what the recurring charges are, and what to ask before you pay.

Best for: anyone who wants real ranges and hidden charges in the open first.

Price anchor (demo placeholder only): From PKR 99,999 — not a final price.

Total cost in writing

A website has a total cost, not just a starting price: the build, the domain, the hosting, the tools it needs, and the renewals that follow. Most quotes hide the second half. We put the whole picture in writing before work starts — build, hosting, and renewals — and there are no after-charges beyond the written total.

From PKR 99,999

DEMO PRICE — PENDING RE-EVALUATION. This figure is a placeholder for draft purposes only. It is not a final price, not a quote, and not a monthly retainer. Final pricing, currency, and levels are to be settled in the pricing re-evaluation before any paid traffic runs to this page.

What the written total always includes: the build itself, the domain and hosting setup in your name, and the renewal costs stated up front — so year two never arrives as a surprise.

What a website costs — real ranges and hidden charges

Questions to ask any developer — including us — before you pay an advance

Before you pay anyone an advance — us included — ask these questions. Any developer who can't answer them clearly is telling you something. Our commitments are stated in the same format, in the existing file's wording:

Question to askWhat a clear answer looks likeOur commitment, as written
Is the total cost in writing?Not a starting price, not “from” with the real number to follow. The full total, in writing, before work starts.We put the total cost in writing before work starts, including renewals — no after-charges beyond the written total.
Is the delivery date in writing?A date, not “soon” or “in a few weeks.”We put the delivery date in writing.
Do you pay in milestones?Payment tied to delivered stages, not one lump sum up front.We work in milestones.
Are the domain, hosting, and logins in your name?If your website lives in someone else's account, it is not fully yours — no matter who paid for it.Your domain, hosting, and accounts are registered in your name. That is the anti-hostage position, and it is non-negotiable here.
Is the support term written?How long after launch is help included, and what exactly does it cover?The support term is written into the agreement.
Can they show a case study with real numbers?Not a screenshot of a dashboard with no name attached. A named engagement, with what was done and what it produced.Our proof is named engagements with disclosed numbers, or it doesn't ship. See the proof strip above.

Note: no delivery remedy and no support-term length are promised on this page — those items are unsigned and are left as open TODOs, not filled in with invented terms.

Frequently asked questions

What drives the cost of a website?

The total, not just the build: the build itself, the domain and hosting setup, the tools the site needs, and the renewals that follow. Scope drives the build part — how many pages, whether it is a store, and what it must connect to. That is why we put the whole picture in writing before work starts, including renewals, instead of quoting a starting price and revealing the rest later.

How long does a website take?

That depends on scope, which is why the delivery date goes in writing before work starts rather than as a guess on this page. What we can say now: the audit comes first and is free; the build timeline is agreed in writing at the proposal stage, with milestones attached to it.

What happens on the free diagnostic?

You complete a short qualifier — your website address, your platform, and your main problem. We review the site against the six stages above and reply with a written diagnosis: the leak, in order, and what fixing it would involve. There is no obligation to proceed, and the diagnosis is yours to keep.

What does a website rescue cover?

Takeover first: registrar, hosting, files, audit, a written fix list, and handover in your name. It covers the site that is broken, down, or hostage because a developer disappeared or an update broke it. Once the site is yours again, ongoing maintenance is offered as a separate plan — because the point of a rescue is never needing one again.

How do I choose between Shopify and WooCommerce?

On real total cost — subscription, apps, transaction fees, and maintenance — and on who should not pick Shopify. Read the comparison before you commit to either platform, because the wrong platform choice is expensive to undo. Shopify vs WooCommerce

How long is the support term after launch?

The support term is written into the agreement. That is the commitment as it stands: the term and what it covers are stated in writing in the agreement itself, and no length is promised on this page beyond that.

Will you guarantee rankings or sales?

No — and be careful with anyone who does. Rankings depend on competition, history, and platforms no agency controls; sales depend on your offer, your prices, and your follow-up as well as your website. What we commit to is the process: a written diagnosis, a written total, a written date, accounts in your name, and monthly reporting that shows what actually happened.

Find the leak before you pay for anything else.

Most website spending fails the same way: it buys a new look for a problem that was never diagnosed. The audit costs nothing, takes a short qualifier, and gives you a written answer — the leak, in order, and what fixing it would involve.

Get a free website auditChat on WhatsApp

What happens after you hit send

  1. You complete a short qualifier — your website address, your platform, and your main problem — before any WhatsApp conversation.
  2. We review your site against the six stages: where visitors arrive, where they hesitate, and where they leave.
  3. You receive a written diagnosis: the leak, in order, and what fixing it would involve.
  4. There is no obligation to proceed, and the diagnosis is yours to keep.

WhatsApp conversations open only after this qualifier is submitted. The first reply is about your site, not a sales script.

Pre-qualifier fields (required before any WhatsApp handoff):

  1. Website address (URL)
  2. Platform — Website / Shopify / WordPress / Other
  3. Main problem — Traffic but no sales / Developer disappeared or no access / Site broken after update / Need a new website or store / Need a redesign / Not sure — diagnose it
  4. Name
  5. Contact — email or WhatsApp number (for the audit reply)